Sorry to snipe at Bell twice in a row but I'd be interested to know how its marketing bods came up with the 'Relentless' name for its new B525 medium twin, launched in Dallas last week. There is a reference in the announcement that they have been 'relentlessly listening to their customers', but that's milksop.
The company hasn't bothered with names for its civil products since the B206 Jet Ranger was launched in the early sixties. So why now? Secondly, why such an aggressive, faux-military name and why -- for Heaven's sake -- an adjective in the first place? What, as a commercial helicopter, will it relentlessly do? Keep going? I would hope that was a given.
I also thought, to start with, that choosing an adjective as the name for a machine was a world first. Cobra, Apache, Dakota, Alouette, Apollo, Impala -- all good serious names and all nouns. Then I rememered what the Bell selection reminded me of. Second World War British Navy battleships, all guns and rivets. HM ships Indefatigable, Illustrious (OK, maybe not so old) and Valiant. Is that the image Bell wants to project?
I rather liked its project title, Magellan. World navigators, why not? A rich vein of potential there.
Still, it's a cool-looking piece of kit. Bell's largest civil helo to date and full of top-end kit, to compete with models from the AW139 to Sikorsky's S-92A. Would love to fly it, 2014 onwards. But I'll log it as a B525.

On the eve of the annual bun-fight that is Heli-Expo, I'm struck by the different messages emanating from Bell -- an OEM in the business since Day 1 -- and the Johnny-come-lately that is Eurocopter. As indicated by my last post, as it celebrates 20 years of operation, EC continues to invest and innovate. There's no lack of new products and plenty of evidence that it listens closely to what the customers need, and reacts accordingly.
Eurocopter’s CEO says that, if you know where to look, the world helicopter market is making a strong recovery.
Kaman's unmanned K-MAX loadlifter has successfully completed its maiden cargo flight in Afghanistan and is now fully operational. Two are in service and will soon be flying re-supply missions to forward operating bases, at night so as to minimise the risk from enemy small-arms fire.
One interesting announcement at the Dubai Air Show - the introduction of an 'all-new' civil helicopter with a remarkable tandem-rotor configuration and (this particularly cool) an eject-able crew and passenger capsule. The Quest AVQ has a Russian designer, Volodymyr Udovenko from Aerovortex, will be powered by Ukrainian FADEC engines (rated at 465shp) and built in the UAE.
Had a great evening at Fairoaks with my old friends from Alan Mann Helicopters. Still much uncertainty about its future but, whatever happens, it will always be an important part of our lives. Al Davis said today, "it was good to see all of the old faces that made AMH such a happy place to work, Even though the pay was not particularly high, most of the people stayed for some years and felt an affection for the company and their workmates."